The Pure concept came into being from a passionate belief in a holistic approach to well-being and well-ageing linked not only to high quality skincare, but also to premium nutrition, movement, inner beauty and values.
Pure began with the launch of Pure Hair & Spa in Basel, Switzerland – an urban retreat that connects the worlds of beauty and wellness. Offering personalised services and products in the areas of hair, beauty, spa/medical spa, it provides solutions to all wellness and beauty needs under one roof.
Pure Swiss Aesthetics evolved from the urban retreat to bring premium, ethical brands, backed by Swiss clinical research to market. Our collection is made up of cosmeceutical and organic ranges that use the finest ingredients to promote skin health and achieve visible, clinically-proven results.