Pure Swiss Aesthetics distributes innovative, premium Swiss brands focussed on well-being, well-ageing and optimal skin health.

Known for precision and quality, the Swiss invest heavily in extensive research and development to produce innovative, cutting-edge skincare products. This elevates Swiss products above the competition, making them far superior to others and admired all over the world.

The PURE concept was born in Basel, Switzerland with Pure Urban Retreat – a full service salon and spa that connects the worlds of beauty and wellness. Our trust and belief in Swiss products became even stronger as we realized first-hand that they are developed, designed and manufactured with the finest quality ingredients and backed up by cutting-edge technologies. Swiss products are subject to strict quality control in accordance with Switzerland’s stringent cosmetic industry standards, which guarantee optimal quality and efficacy.

This belief and trust in Swiss products led to the launch of Pure Swiss Aesthetics in 2015 and the expansion into a distribution company that partners clients with premium niche products and offers bespoke, personalized solutions to our partners.